MY HAPPINESS IS HEART-SHAPED

If there’s one record label I’ve followed more consistently and for a sustained period of time since getting into rap, it’s Stones Throw.  I first got into their stuff because of the Madvillainy album, that was one of the first rap albums that really spoke to me, and I’ve religiously checked in and followed every move they’ve made since.  One cool thing about them is that even though they’re a devoutly un-commercial label that I’m sure has had some tough times financially, they still do cool extra stuff like make videos for their artists when they make new music.  And not just recently, when 50 homemade videos for new rap songs pop up on the internet every day, they’ve got Jaylib and Lootpack videos from the late 90s/early 2000s too.

Stones Throw has also changed a lot over the years, and they’re way more than just a hip-hop label now.  This is clearly demonstrated by their two newest videos, both of which have come out in the past week.

Tony Cook – What’s On Your Mind? (feat. DâM-FunK)

Aloe Blacc – You Make Me Smile

You can tell these videos have some budgets behind them, which I think really shows how much Stones Throw really cares about and supports their artists.  But they’re not too pretentious and uptight to let some obviously homemade shit represent their music either.  Just check out their video contest from last year, where, to celebrate their 15th anniversary as a label, they asked for fan-made videos for any Stones Throw release with a chance to win $1000 and an opportunity to direct an official Stones Throw artist’s video in the future.  How cool is that??  And I have to say, some of the submissions were pretty sweet.  Keep it up, Wolf, you’re still killin’ it after all these years.

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