WATCH WHAT I SAY

Sometimes really obvious ideas can be totally awesome if they’re executed right. For instance, if I was working with somebody who was trying to make a music video for a rap song and they were like “Ok here’s the idea I got: we get the rapper and we film them spittin’ all the verses, and while they’re doin’ it we have the words they’re saying pop up on the screen in some kinda cool animation or something!” I’d be like “…. and?” The concept seems like one of those tired-before-it-even-starts ideas. But over the years, I have to say I’ve seen some videos do it in some very captivating ways that I actually really enjoy.

I first started reflecting on this idea and trying to remember videos that use this technique in a cool way yesterday when I saw Big K.R.I.T.‘s newest video for the title theme of his latest mixtape.

Big K.R.I.T. – 4evaNaDay (Theme)

I consider myself to be only an amateur music video historian, but I think that possibly the first example of this concept being put to good use was this Bob Dylan song, which always kinda seemed like a rap song to me actually.

Bob Dylan – Subterranean Homesick Blues

Things have come along way in music and in music videos in the last 47 years though, and now we’ve got some substantially slicker examples like K.R.I.T.’s above from across the rap map.

Young L – Loud Pockets

Guilty Simpson – Get Riches (feat. Mr. Porter) (RFK Remix)

I’m not sure why the original version of “Get Riches” isn’t on YouTube anywhere with the video attached, I had to use the remix version (which is also cool, I have to admit). I’ve also already mentioned another video that incorporates this technique in a slightly different way in one of the earliest posts on this blog, if you recall…

Anybody else know of some good ones? These are the ones I could just think of off the top of my head today, but I’m sure I’m forgetting some, and I’m also sure there are plenty I’ve just never seen. Holler back!

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18 thoughts on “WATCH WHAT I SAY

  1. awesome post! i love these, i’m for sure going to try to find some more examples. i’ll post them if i find them.

    i’m pretty sure this is the original, right?

    guilty simpson – get riches

  2. oh yeah, not exactly the same, but i’ve always been a big fan of this video:

    quasimoto – rappcats pt. 3

    • REDLiteDJ says:

      yeahhhh, that’s definitely a good one, I agree this is another obvious treatment for this song but it’s just done in a cool enough way so it doesn’t suffer from its obviousness. good call.

  3. Haha SUCKCESS… Dylan is so clever. I really like that about halfway through, the text doesn’t always exactly match up anymore so you have to really listen/watch carefully for the discrepancies which are humorous in and of themselves.

    So, when I saw this post I immediately thought of the video that made me like Rihanna, Rick you showed me this one a few months ago and I still love it.

  4. not real sure if that link’s working… anyway it’s the video for “You da one” by Rihanna

    • REDLiteDJ says:

      it’s workin for me! the link AND the video. good call on that one too, I don’t know how that one didn’t come to mind, I love that video. Thanks!

  5. Mike Allen says:

    I feel like almost every Kanye video does something like this:

  6. […] that’s got a video that’s got a little bit of the stuff I was talkin’ about in this post in it!  Even Better!  Thanks, […]

  7. […] Threats“, and a few days ago I did this whole post talking about how sometimes I like videos where animated lyrics show up in synch with what a rapper says, and then today this video comes […]

  8. Amber Eckley says:

    Damn I love that big krit song.

  9. […] a great addition to this post from almost a year […]

  10. someone showed me this video a couple days ago, and it just immediately reminded me of this post. it’s definitely not every word by any means, but it’s in there a bit.

    Gunplay – Criminology

  11. […] didn’t realize that this should have been a series when I first wrote this post, so I’m going back through now and adding tags to all the posts that have videos like this so […]

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