The first time I watched this video I missed the YouTube/Kia logo splash at the beginning and thought “Wow this is the first big-budget rap video I’ve seen in a long time with no shred of product placement from start to finish!”  Then I rewatched it to make sure I didn’t miss anything, and of course I did.  I don’t really have a problem with the commerciality of pop rap but wouldn’t it be cool if that became a status symbol among rappers, like “I don’t need a check from Beats by Dre to make my video lavish.”

Migos – One Time

Also, I wish they’d done that thing they do with Takeoff’s mouth and hands more, it’s real unsettling but also very appropriate.


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