Sometimes really obvious ideas can be totally awesome if they’re executed right. For instance, if I was working with somebody who was trying to make a music video for a rap song and they were like “Ok here’s the idea I got: we get the rapper and we film them spittin’ all the verses, and while they’re doin’ it we have the words they’re saying pop up on the screen in some kinda cool animation or something!” I’d be like “…. and?” The concept seems like one of those tired-before-it-even-starts ideas. But over the years, I have to say I’ve seen some videos do it in some very captivating ways that I actually really enjoy.
I first started reflecting on this idea and trying to remember videos that use this technique in a cool way yesterday when I saw Big K.R.I.T.‘s newest video for the title theme of his latest mixtape.
Big K.R.I.T. – 4evaNaDay (Theme)
I consider myself to be only an amateur music video historian, but I think that possibly the first example of this concept being put to good use was this Bob Dylan song, which always kinda seemed like a rap song to me actually.
Bob Dylan – Subterranean Homesick Blues
Things have come along way in music and in music videos in the last 47 years though, and now we’ve got some substantially slicker examples like K.R.I.T.’s above from across the rap map.
Young L – Loud Pockets
Guilty Simpson – Get Riches (feat. Mr. Porter) (RFK Remix)
I’m not sure why the original version of “Get Riches” isn’t on YouTube anywhere with the video attached, I had to use the remix version (which is also cool, I have to admit). I’ve also already mentioned another video that incorporates this technique in a slightly different way in one of the earliest posts on this blog, if you recall…
Anybody else know of some good ones? These are the ones I could just think of off the top of my head today, but I’m sure I’m forgetting some, and I’m also sure there are plenty I’ve just never seen. Holler back!